get the free episode encore kit

Podcast Marketing & Management

That Grows Your Business, Not Just Your Download Count.

Whether you’re launching or already publishing, learn to plan, promote and grow your podcast in your own voice

Your audience already exists.
Your podcast is how you reach them, and how they become clients.

You've built real expertise. You have a point of view worth sharing and an audience that needs to hear it. But right now, that expertise lives in your head, your consultations, and maybe a handful of social posts that disappear by morning.

A podcast changes that equation entirely.

It's the only marketing format that builds genuine trust at scale, your actual voice, your actual thinking, delivered directly to someone who opted in to listen. No algorithm filtering it out. No 30-second window to prove your worth. Just you, your expertise, and a listener who chose to spend time with you.

And when it's built strategically, it doesn't just build authority. It generates leads, nurtures your audience on autopilot, and opens doors, sponsorships, partnerships, speaking opportunities, and premium offers that no other channel can.

That's exactly what we build together

the approach

One podcast. Your entire marketing ecosystem.

Here's the three-part system behind every offer, whether you build it yourself or hand it off entirely.

03.

One recording session becomes your entire content week. Each episode is turned into SEO-optimized show notes, social content, and email, built on a system made for your voice, so you never start from a blank page. Your voice does the work. The system handles the rest.

Content Repurposing System

02.

Every episode is planned with purpose. Your audience's questions, objections, and education gaps become a content roadmap that builds trust before the first sale, inquiry, or booking. Listeners who find you through the podcast arrive already warmed, already aligned, and far easier to convert.

Strategic Episode Development

01. Podcast Positioning Strategy

Whether you’re launching or already publishing, we get precise about your expertise, your audience, and the specific space only you can own. Your podcast should be impossible to confuse with anyone else’s, and impossible for your ideal client to ignore.

join wellcast→

wellcast

THE SELF-GUIDED OPTION

Seven guided builds take you from planning your show to promoting every episode, in your own voice. You record the episode. Claude helps with everything around it.

Podcast marketing, built with Claude.

“I initially hired Audrey for her eye for design, but what kept me for over three years is her reliability, attention to detail, and follow-through. She has consistently shown up for my business, through launches, strategy, execution, and even during major life seasons. Audrey is someone you can truly count on, which is rare.”

— Dr. Leah Gordon, NMD

"Someone you can truly count on."

“Working with Audrey has been incredibly easy and impactful. She truly understands our services and builds our social media with the same intention I would as an owner. Having her handle our online presence has taken a huge burden off my hands and helped increase our visibility.”

— Chris, Compete Sports Performance

“Having Audrey handle our marketing took a huge burden off my hands.”

I had the pleasure of working with Audrey while I was just starting my business. Audrey has remarkable creativity and analytical skills that were so helpful in elevating my social media presence. From the beginning, she made me feel comfortable, and is kind and encouraging, which was especially valued when I wanted to give up all together. She consistently created content that resonated with my followers and helped build my community. Audrey was always up-to-date with the latest trends and algorithms, ensuring that my content remained relevant and effective. Overall, Audrey was a joy to work with and has such a great spirit. I highly recommend her to anyone!

- Natalie Samson, Golden Genetics Health

"Remarkable creativity!"

"Audrey is AMAZING! She truly listens to her clients and makes recommendations that make sense for each person and their business. I'm so thankful to have her as an extension of my business and a part of my team! I HIGHLY recommend her. If you are looking for some help with you content or creative direction, she is your gal! Thanks Audrey!"
— Aly, AlyBCo

"Audrey is AMAZING!"

Your podcast strategist, producer, and the person behind your marketing, so you can focus on your business.

meet audrey

After years in content strategy and marketing, I kept seeing the same thing: brilliant experts being handed the same generic advice. Post more. Be consistent. Stay visible.

It never fit. Because in a world moving fast toward AI-generated everything, what your audience actually craves isn't more content; it's a real human connection. Your voice. Your perspective. Your expertise, unscripted and unfiltered.

Podcasting is the format built for exactly that. It's the most human channel available, and the most strategic, building trust before the first sale, creating a content asset that compounds over time, and opening business opportunities that a social feed simply can't.

Whether you're building it yourself with Wellcast or handing it off entirely, the strategy is the same. Your voice is the asset. The podcast is the platform. The growth follows.

Marketing Strategist.
Podcast editor + producer.

RATHER HAVE IT HANDLED FOR YOU?

done for you services

We edit, manage, and market podcasts! You record, and my team handles the editing, show notes, content, and strategy.

see services →

view all posts

from the

blog

Practical, education-first content for experts building a podcast that grows their business.

try these

The tools I recommend to every podcaster.

The exact platforms, software, and systems from podcast hosting and email marketing to content workflows and analytics. No overwhelm. Just aligned infrastructure.

browse MY favorites →

Menu