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wellcast

The podcast marketing system for health and wellness experts. One repeatable loop, ready-made prompts and templates, and a full library behind it, so you never start from a blank page again.

Join now for $67

Turn every podcast episode into content that keeps working for you.

You Recorded a Great Episode.
Then the Week Got Away From You.

You hit publish on an episode you're proud of. For a day, it feels like a win. Then the week fills up. The caption sits half written. The email to your list slides to tomorrow, then Thursday.

By Friday, the episode that took you hours to prepare and record has quietly slipped into the archive, where the people who needed it most will never find it.

It's not because you don't have enough to say. It's because promotion lives in your head instead of in a process.

sound familiar?

The podcast promotion problem looks like this:

  • You publish an episode, share it once, and move on to the next one.
  • You sit down to write a caption and stare at a blank screen for twenty minutes.
  • Your episode titles describe the topic, but not what your listener actually searches for.
  • Your email list hears from you only when you remember to write.
  • You know you should repurpose, but every week you start from scratch.
  • Your podcast is good, but it isn't bringing in the inquiries you hoped it would.

The issue has never been your expertise. It's been the missing week after you hit publish.

I'm Audrey, founder of The Aligned Marketing Co.

about audrey

Before I worked in marketing, I spent years in sports medicine. I know what it feels like to hold real, hard-earned knowledge and watch someone louder and less qualified get seen instead. That never sat right with me.

So in 2017, I started helping health and wellness experts with their marketing. The ones who grew fastest weren't posting the most. They had a platform built around their actual expertise, and more and more often, that platform was a podcast.

Wellcast comes straight out of my podcast management work. It's the process I use behind the scenes, made into prompts and templates you can run yourself, every episode.

Marketing Strategist.
Podcast editor + producer.


“I initially hired Audrey for her eye for design, but what kept me for over three years is her reliability, attention to detail, and follow-through. She has consistently shown up for my business, through launches, strategy, execution, and even during major life seasons. Audrey is someone you can truly count on, which is rare.”

— Dr. Leah Gordon, NMD

"Someone you can truly count on."

“Working with Audrey has been incredibly easy and impactful. She truly understands our services and builds our social media with the same intention I would as an owner. Having her handle our online presence has taken a huge burden off my hands and helped increase our visibility.”

— Chris, Compete Sports Performance

“Having Audrey handle our marketing took a huge burden off my hands.”

I had the pleasure of working with Audrey while I was just starting my business. Audrey has remarkable creativity and analytical skills that were so helpful in elevating my social media presence. From the beginning, she made me feel comfortable, and is kind and encouraging, which was especially valued when I wanted to give up all together. She consistently created content that resonated with my followers and helped build my community. Audrey was always up-to-date with the latest trends and algorithms, ensuring that my content remained relevant and effective. Overall, Audrey was a joy to work with and has such a great spirit. I highly recommend her to anyone!

 - Natalie Samson, Golden Genetics Health

"Remarkable creativity!"

"Audrey is AMAZING! She truly listens to her clients and makes recommendations that make sense for each person and their business. I'm so thankful to have her as an extension of my business and a part of my team! I HIGHLY recommend her. If you are looking for some help with you content or creative direction, she is your gal! Thanks Audrey!" 
— Aly, AlyBCo

"Audrey is AMAZING!"

Your First Win Takes About 45 Minutes:

ONE EPISODE, FIVE STEPS:

Sound like you: teach Claude your voice once

Get found: a title and description your listener searches for

Repurpose: captions, video ideas, and a shareable quote

Send: your list email from a ready-made template

Schedule: the whole week on your calendar

Next episode: run it again, faster

That loop is the heart of Wellcast.

introducing

Wellcast

The podcast marketing system for health and wellness experts. One repeatable loop, ready-made prompts and templates, and a full library behind it, so you never start from a blank page.

What's inside

Ten Modules. Thirty-five Resources. Six AI Prompt Tools. One Loop to Run, and a Full Library When You Need More.

Wellcast opens on a simple home page, so you always know what to do next. Start with the first win, then use the library for the task in front of you, whether that's writing show notes, booking a guest, or reading your numbers.

The experts who sustain podcasts aren't the ones who feel most inspired. They're the ones with a plan. This module gives you five episode types, a way to generate ideas directly from your own work, and a twenty-episode roadmap so you never sit down to record wondering what to say.

Resources included:
  • 5 Episode Types Framework - what each type does and when to use it
  • 20-Episode Roadmap - your complete content plan before you record
  • Episode Idea Bank - 50+ prompts plus a framework for generating ideas from your expertise
  • Episode Prep Template - fill in before every recording session

MODULE 1 —
Podcast Positioning & Concept

Before you record a single word, get precise about what your show is, who it's for, and why it's the only show that does what it does. Vague positioning produces vague podcasts. The work you do here makes every episode easier to plan and every listener who finds your show feel like they were found.

Resources included:
  • Podcast Positioning Worksheet - the foundational thinking document
  • Concept & Description Builder - turns your positioning into show description, website blurb, and host bio
  • Episode Title Formula Sheet - 8 search-optimized title formulas with health and wellness examples
Equipment, hosting, directory submission, and your trailer. This module takes you from setup to published without weeks of technical paralysis. The goal isn't the most sophisticated setup. It's the simplest professional setup that gets out of your way.

Resources included:
  • Podcast Equipment Guide - every scenario, every budget 
  • Hosting Platform Comparison - the major platforms compared
  • Podcast Launch Checklist - every step from equipment purchase to live on platforms
  • Podcast Trailer Script Template - formula + AI prompt to write and record your trailer

MODULE 2 —
Episode Planning & Content Roadmap

MODULE 3 —
Tech Setup & Launch

MODULE 4 —
Recording & Show Notes

MODULE 5 —
Guest Interview System

MODULE 6 —
SEO & Discoverability

Right now, someone is searching for exactly what you cover. This module teaches a ten-minute keyword process so every episode you publish is built to be found, using free tools and plain language. One habit, applied consistently, that compounds for years.

Resources included:
  • Keyword Research Quick Guide - four free tools and a ten-minute process for every episode
  • Episode Title Formula Sheet - 6 formulas built around how your listener searches

MODULE 7 —
Repurposing & Marketing System

Every episode holds enough material for a full week of content across email, Instagram, and short-form video. This module gives you the system to turn one recording into that week, without starting from scratch.

Resources included:
  • Episode Repurposing Checklist - your weekly content workflow
  • Email Newsletter Template - subject line formulas, a proven structure, and an AI prompt for your draft
  • Social Caption Templates - ten frameworks for every kind of episode
  • Instagram Carousel + Stories Templates - Canva templates to duplicate for each episode

MODULE 8 —
Listener Conversion & Business Growth

MODULE 9 —
Podcast Analytics & Growth Intelligence

Most podcasters publish consistently and have no idea whether it's working. This module shows you which numbers matter at your stage, gives you one weekly view of your data, and a monthly review that turns numbers into content decisions.

Resources included:
  • What to Measure and When - which metrics matter at your stage and which to ignore
  • Analytics Dashboard - hosting, Spotify, Apple Podcasts, social, and email in one weekly view
  • Monthly Growth Review Template - thirty minutes a month for clear content and strategy decisions

MODULE 10 —
Sponsorships, Partnerships & Monetization

When your show is established and your audience trusts you, this module helps you monetize without eroding the credibility you built. Every resource is built on one principle: your listener's trust is the asset, and every partnership decision should protect it.

Resources included:
  • Partnership Alignment Checklist - your non-negotiables and a decision framework
  • Collaboration Outreach Email Templates - scripts for guests, sponsors, and cross-promotion, plus an AI prompt
  • Affiliate Disclosure Script - on-air, show notes, email, and social versions
  • Podcast Media Kit + Rate Card - a professional document for sponsors and partners
  • Monetization Tracker - income streams, costs, and ROI in one place

BONUS!
Six AI Tools That Work the Way You Think

A strong guest episode needs more than a good conversation. It needs a system. Find and invite aligned guests, prepare them so every recording is focused, keep the conversation centered on your listener, and follow up in a way that turns one-time guests into ongoing collaborators.

Resources included:
  • Guest Outreach Template - find and invite the right guests for your listener
  • Guest Prep Document - send 5 to 7 days before recording
  • Interview Prep Template - fill in before every guest recording
  • Post-Interview Follow-Up Sequence - three emails that build long-term collaborators
  • Remote vs. In-Person Quick Reference - setup and quality checklist for both
Production is where consistency is won or lost. This module removes the friction from every recording and publishing session, so you can show up week after week without it costing more energy than you have.

Resources included:
  • Episode Prep Template - SEO-friendly show notes with two built-in AI prompts that draft your notes and sharpen your title
  • Show Notes Template - record several episodes at once and stay ahead of your publish dates
Wellcast includes an AI Tools tab with six prompt tools built for health and wellness podcasters. Fill in a short form, and each tool builds a ready-to-use prompt, copies it for you, and opens Claude. You use your own Claude account, and the free plan works.

Episode SEO Optimizer: Enter your specialty, episode topic, and key points. Get title options written for how your listener searches, a platform description, and keywords.

Analytics Report Generator: Paste your monthly numbers from your dashboard. Get a plain-language read on what's working, what isn't, and what to try next month.

Episode Idea Generator: Enter your specialty and ideal listener. Get episode ideas with angles that attract the right clients and natural calls to action.

Show Notes Writer: Paste your episode outline and CTA. Get listener-facing show notes drafted in minutes.

Guest Interview Generator: Enter your guest's details and episode topic. Get a personal outreach email, interview questions that serve your listener, and an on-air introduction.

Voice Style Trainer: Paste a writing sample. Teach Claude your voice so captions, emails, and episode intros sound like you.

These aren't generic prompts you have to figure out yourself. They're built for your work, ready to run.
A podcast that doesn't connect to your business is a hobby. This is where your show becomes a path to clients. Map the journey from first listen to booked call, build a soft call-to-action library for every episode, and set up a welcome sequence for every new subscriber.

Resources included:
  • Soft CTA Library - 20 ready-to-use episode endings, organized by listener situation
  • Podcast-to-Client Pathway Map - the full listener-to-client journey with a stage-by-stage audit
  • 3-Email Welcome Sequence - write it once, and it runs automatically for every new subscriber

HOW IT WORKS

Publish, Then Run It Again

Your content goes out on the schedule you set. Next episode, the loop is faster, and the library is there when you need more.

Run the Loop on One Episode

Choose one real episode and work through the five steps. You finish with a week of content on your calendar.

Join and Open Your Home Page

You get instant access and land on your Wellcast home page. One button leads you straight into your first win.

What You'll Build Inside Wellcast:

Start with one episode. Build the rest as you need it.

A simple analytics practice that shows you what's working each month, and what to do about it.

A soft call to action for every episode, and a welcome sequence that runs for every new subscriber.

A weekly email to your list, built from a template that's already structured.

Episode titles and show notes written for how your listener actually searches.

A voice setup that keeps everything Claude drafts sounding like you, not like generic wellness marketing.

A repeatable loop that turns every episode into a week of content, without starting from scratch.

A clear positioning and episode plan, whether you're refining your show or preparing to launch.

A guest system with outreach, prep, and follow-up templates that make every interview sharper.

YOU ALREADY HAVE THE EXPERTISE

You don't need to become someone else to grow.

But if you're like most health and wellness experts I work with, you don't want more ideas. You want a process that actually gets your episodes heard.

You want structure. You want clarity. You want a marketing approach that matches your professionalism.

That's exactly what Wellcast provides.

you’re in the right place

Wellcast Is For You If:

  • You're a health and wellness expert with a podcast that's already live.
  • You want your episodes to reach more of the right people.
  • You'd rather follow a clear process than invent promotion from scratch each week.
  • You want marketing that feels like a natural extension of your work, not a performance.
  • You're comfortable using a computer and trying a new tool like Claude.
  • You're preparing to launch and want a foundation built the right way. The launch path is inside too.

Wellcast Is NOT For You If:

  • You want someone else to run your promotion for you. That's my Ongoing Podcast Management service (see Services).
  • You're looking for growth hacks or a way to go viral.
  • You want live coaching or support. Wellcast is self-guided.

select the plan that works for you:

One Payment

1 payments of $67

✓ The first win: one episode, about 45 minutes
✓ The Wellcast loop for every episode
✓ All ten modules and thirty-five resources
✓ Six AI prompt tools for your own Claude account
✓ Two paths: already have a podcast, or preparing to launch
✓ All updates, for as long as Wellcast is offered

Prefer Done-for-You?

If you'd rather have your podcast handled for you, that's what my Ongoing Podcast Management service is for.

explore services

build your authority with structure

One Repeatable Loop

Built to Be Found

Episodes Into Content

Built for Health & Wellness Experts

Frequently Asked Questions

Do I need to already have a podcast?
Wellcast is built for experts who have one, and the first win works best with a real episode. If you're preparing to launch, there's a path inside for that too.

Do I need a paid Claude plan?
No. Your first win works with the free version of Claude. You use your own account, and upgrading is always optional.

Will the content sound like me?
That's the point of the first step. You teach Claude your voice from your own writing, and you review and edit everything before it goes out.

Is there support?
Wellcast is self-guided, with no live support included. If you'd rather have someone handle this for you, my Ongoing Podcast Management service is available.

How long do I have access?
For as long as Wellcast is offered, plus all updates.
Is this a membership? No. It's a one-time payment.

Your Next Episode Deserves to Be Heard.

You already did the hard part.
Wellcast helps the right people hear it, with a process you can run again next week.

JOIN wellcast for $67 →